Competitor Research Survey Template

Thank you for taking the time to participate in our competitor research survey. We highly value your input and insights.
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1.
Which brands have you heard of? (Select all that apply)
[Checkboxes]
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
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2.
What is your favorite brand?
This question is selected from the previous question, please answer in order.
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3.
What was your primary reason for choosing [q2]'s product/service over ours?
Quality
Price
Customer service
Brand reputation
Marketing/sales efforts
Other (please specify)
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4.

Please rate the following aspects of [q2] based on your personal experience.

PoorFairGoodVery goodExcellent
Quality of product/service
Value for the price
Ease of use
Customer service
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5.
How would you rate our product/service compared to [q2] ?
Significantly better
Slightly better
About the same
Slightly worse
Significantly worse
6.
Is there anything our competitors do better than us that you would like to see us improve upon?
7.
Do you have any additional comments or suggestions related to our competitors or our product/service?
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