Competitor Strengths and Weaknesses Evaluation Survey Template

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Competitor Strengths and Weaknesses Evaluation Survey Template

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Thank you for participating in our survey. Your insights are invaluable as we strive to understand our position in the market relative to our competitors.

*Which of our competitors are you aware of? (Select all that apply) [Checkboxes]

Competitor A

Competitor B

Competitor C

*Who do you consider the market leader in our industry?

Our Company

Competitor A

Competitor B

Competitor C

*Why do you consider [q2] the market leader? (Select all that apply) [Checkboxes]

Product Quality

Price Competitiveness

Customer Service

Innovation

Brand Reputation

Other (Please specify)

*How would you rate the product/service quality of [q2]?

Superior to ours

Comparable to ours

Inferior to ours

Don't know

*How do you perceive [q2]'s pricing strategy?

More expensive than ours

About the same as ours

Less expensive than ours

Don't know

*How does our customer service compare to [q2]?

Superior

Comparable

Inferior

Don't know

*How is our brand perceived in comparison to [q2]?

More positively

About the same

Less positively

Don't know

*How do you rate our ability to innovate and adapt in comparison to [q2]?

More innovative and adaptable

About the same

Less innovative and adaptable

Don't know

*What do you consider our company's main strengths? (Select all that apply) [Checkboxes]

Product Quality

Price Competitiveness

Customer Service

Innovation

Brand Reputation

Other (Please specify)

What do you consider our company's main weaknesses?

What do you consider [q2]'s weaknesses?

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