Market Competitor Insight Survey Template

13
Questions
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Market Competitor Insight Survey Template

Thank you for participating in our survey. Your feedback is crucial to help us understand how we can serve you better and how we stand in comparison to our competitors in the supermarket industry.
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1.
How often do you visit a supermarket?
Daily
2-3 times a week
Weekly
Monthly
Rarely
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2.
How much do promotions and discounts influence your choice of supermarket?
A great deal
A lot
Somewhat
Not much
Not at all
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3.
Which of the following supermarket brands are you aware of? (Select all that apply)
[Checkboxes]
Supermarket A
Supermarket B
Supermarket C
Supermarket D
Supermarket E
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4.
Which supermarket do you primarily shop at?
This question is selected from the previous question, please answer in order.
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5.
What is the main reasons you choose to shop at [q4]?
[Checkboxes]
Price
Location
Product Variety
Quality of Products
Customer Service
Store Cleanliness
Other (Please specify)
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6.
How do you perceive the pricing of [q4] compared to its competitors?
Much cheaper
Somewhat cheaper
About the same
Somewhat more expensive
Much more expensive
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7.
How satisfied are you with the product range available at [q4]?
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
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8.
How would you rate the quality of fresh produce (fruits, vegetables, meats) at [q4]?
Excellent
Good
Average
Poor
Very Poor
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9.
How would you rate the customer service at [q4]?
Excellent
Good
Average
Poor
Very Poor
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10.
Does [q4] offer online shopping and home delivery services?
Yes, and I use them regularly
Yes, but I rarely or never use them
No, but I wish they did
No, and I don't need them
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11.
Are you a member of [q4]’s loyalty program?
Yes
No
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12.
Have you considered switching to a different supermarket in the last six months?
Yes, and why?
No
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13.
What is one thing you would like [q4] to improve?
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