Perception of Online Shopping Research Template

Welcome to our survey! We're exploring consumer perceptions of online shopping and your insights are invaluable. Please share your personal experiences. Thank you for your support!

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Part I: Personal details

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1.

What is your gender?

Male
Female
Prefer not to say
*
2.
What's your age?
Under 18
18~25
26~30
31~40
41~50
51~60
Over 60
*
3.
What is your highest level of education?
Junior high school and below
High school / Vocational school / Technical school
College (Associate degree)
Undergraduate (Bachelor's degree)
Master Degree
Graduate and above
*
4.

What is your job?

Marketing/Sales/Business
Administration
Product/Operations Personnel
Individual entrepreneurs
Finance/Accounting/Cashier/Auditing
Corporate Managers
Lawyers/Legal affairs
Design practitioners
Technical
Professor
Student
*
5.
What do you think about your financial situation?
Very good
Good
Average
Poor
Bad
Part II: The attitude on online shopping
*
6.

Your perceived value when shopping online.

Strongly DisagreeDisagreeModerateAgreeStrongly Agree
I think the e-commerce platform is rich in services or products that can meet my needs
I think shopping on e-commerce platforms will save me time
I think that I can get cheaper services or goods through e-commerce platforms
I think e-commerce platforms can provide comprehensive product information
*
7.

Your perceived service quality when shopping online.

Strongly DisagreeDisagreeModerateAgreeStrongly Agree
My problems can be solved quickly
A convenient way to return the goods
I am able to shop at any time
Goods are sent quickly and timely
Logistics provide door-to-door delivery services
*
8.

Your perceived risk profile when shopping online.

Strongly DisagreeDisagreeModerateAgreeStrongly Agree
I am worried about the leakage of personal information during online shopping
I am worried that the merchant would defraud the consumer
I am worried that there is no guarantee for the after-sales of e-commerce products
I find it's difficult to evaluate the quality of e-commerce products
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