Shopping Preference Survey Template

Thank you for participating in our Shopping Preference Survey. Your feedback is important to us and will help us improve your shopping experience. This survey should take only a few minutes to complete.
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1. How often do you shop for [productcategory] online? *
Daily
Weekly
Monthly
Rarely
Never
2. What is the most important factor for you when choosing where to shop for [productcategory]? *
Price
Product Quality
Brand
Convenience
Customer Service
3. How likely are you to purchase products online rather than in a physical store? *
Much more likely
Somewhat more likely
About the same
Somewhat less likely
Much less likely
4. How do you usually find out about new products or promotions? (Select all that apply) *【Checkboxes】
Social media
Email newsletters
Online advertisements
Word of mouth
In-store displays
5. Please rank the following elements that influence your decision to buy a new product? *【Choose at least 3 items and sort them】
  • Recommendations from friends/family
  • Ease of Use
  • Design
  • Quality
  • Price promotions
  • Social media influencers
  • Brand Reputation
  • Reviews from other customers
  • Professional product reviews
6. How important is it for you that the products you buy are environmentally friendly or sustainably sourced? *
Very important
Somewhat important
Neutral
Not very important
Not at all important
7. When shopping online, how important are the following factors to you? *
Very ImportantSomewhat ImportantNeutralNot Very ImportantNot at All Important
Free shipping
Fast shipping
Easy returns
Customer reviews
Detailed product descriptions
8. How often do you return products you’ve purchased online? *
Frequently
Occasionally
Rarely
Never
9. What type of payment method do you prefer when shopping online? *
Credit/Debit card
PayPal or similar (e.g., Venmo, Apple Pay)
Bank transfer
Cash on delivery
Other (please specify)
10. Would you be interested in a loyalty program that offers discounts and promotions based on your shopping habits? *
Yes
No
Maybe
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