Supermarkets Market Research Survey Template
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Supermarkets Market Research Survey Template
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1.
Your age group
Under 18
18~25
26~30
31~40
41~50
51~60
Over 60
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2.
How often do you go to the supermarket?
Every day
Every three days
Every week
Every half month
Every month
*
3.
Which supermarket do you usually shop at?
[Checkboxes]
Supermarket A
Supermarket B
Supermarket C
Supermarket D
Supermarket E
Supermarket F
Other (please specify)
*
4.
In the following supermarkets, rank their
prices
from highest to lowest
[Please select 1
-
6 item and sort them]
Supermarket A
Supermarket F
Supermarket D
Supermarket C
Supermarket E
Supermarket B
*
5.
In the following supermarkets, please rank their
quality
from highest to lowest
[Please select 1
-
6 item and sort them]
Supermarket C
Supermarket B
Supermarket A
Supermarket F
Supermarket E
Supermarket D
*
6.
In the following supermarkets, please rank their
product range (product diversity)
from highest to lowest
[Please select 1
-
6 item and sort them]
Supermarket E
Supermarket C
Supermarket B
Supermarket F
Supermarket A
Supermarket D
*
7.
In the following supermarkets, rank the
shopping experience
from highest to lowest
[Please select 1
-
6 item and sort them]
Supermarket D
Supermarket E
Supermarket F
Supermarket B
Supermarket A
Supermarket C
*
8.
In the following supermarkets, rank their
brand awareness
from highest to lowest
[Please select 1
-
6 item and sort them]
Supermarket B
Supermarket A
Supermarket C
Supermarket E
Supermarket F
Supermarket D
*
9.
Keywords match your perception of
Supermaket A
[Checkboxes]
High quality/price ratio
Frequent discounts
Simplicity
Self-brand products
Efficient Shopping
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10.
Keywords match your perception of
Supermaket B
[Checkboxes]
Cheap
Too small a range of goods
Remote location
Poor shopping experience
Low staff services
10
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