Supermarkets Market Research Survey Template
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Supermarkets Market Research Survey Template


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1.
Your age group
Under 18
18~25
26~30
31~40
41~50
51~60
Over 60
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2.
How often do you go to the supermarket?
Every day
Every three days
Every week
Every half month
Every month
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3.
Which supermarket do you usually shop at?
[Checkboxes]
Supermarket A
Supermarket B
Supermarket C
Supermarket D
Supermarket E
Supermarket F
Other (please specify)
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4.
In the following supermarkets, rank their prices from highest to lowest
[Please select 1-6 item and sort them]
  • Supermarket C
  • Supermarket F
  • Supermarket E
  • Supermarket A
  • Supermarket D
  • Supermarket B
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5.
In the following supermarkets, please rank their quality from highest to lowest
[Please select 1-6 item and sort them]
  • Supermarket D
  • Supermarket A
  • Supermarket B
  • Supermarket F
  • Supermarket C
  • Supermarket E
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6.
In the following supermarkets, please rank their product range (product diversity) from highest to lowest
[Please select 1-6 item and sort them]
  • Supermarket E
  • Supermarket C
  • Supermarket F
  • Supermarket B
  • Supermarket D
  • Supermarket A
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7.
In the following supermarkets, rank the shopping experience from highest to lowest
[Please select 1-6 item and sort them]
  • Supermarket B
  • Supermarket A
  • Supermarket C
  • Supermarket D
  • Supermarket E
  • Supermarket F
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8.
In the following supermarkets, rank their brand awareness from highest to lowest
[Please select 1-6 item and sort them]
  • Supermarket D
  • Supermarket B
  • Supermarket A
  • Supermarket E
  • Supermarket F
  • Supermarket C
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9.
Keywords match your perception of Supermaket A
[Checkboxes]
High quality/price ratio
Frequent discounts
Simplicity
Self-brand products
Efficient Shopping
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10.
Keywords match your perception of Supermaket B
[Checkboxes]
Cheap
Too small a range of goods
Remote location
Poor shopping experience
Low staff services
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10
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