Market Research on Sustainability Template

Your gender：

Male

Female

Non-binary/other

Please rate [Brand Name] current achievements in sustainability?

Very Dissatisfied

Very Satisfied

Do you think [Brand Name] provide enough information for you to understand the company's sustainability efforts?

Yes, very familiar

Yes, somewhat familiar

No, not at all familiar

No, I don’t know

What sustainability issues are most important to you for [Brand Name]?

[Checkboxes]

Packaging reduction or recycling

Alternative of packaging materials (e.g. Recycle plastic / paper)

Refill (e.g. refill products)

Energy using (e.g. Solar energy; turn down lights when off-peak hours)

Community support

Do sustainability initiatives affect your purchasing decisions at [Brand Name]? (e.g. using paper shopping bags instead of plastic shopping bags.)

Yes, it will affect my purchasing decisions

No, it won’t affect my purchasing decisions

I don’t know

If [Brand Name]'s future sustainable development involves educating customers to participate in sustainable development measures, which are you more likely to accept?

[Checkboxes]

Rewards and games

Community participation

Quantified product sustainability

Other

Are you willing to sacrifice some convenience to support a more environmentally friendly shopping experience?

Yes

What problems do you think the reuse of packaging faces at present?

[Checkboxes]

The packaging is not convenient to reuse

Reusing packaging may cause pollution problems

The function of reusable packaging may be affected by the quality or higher price

Other

10.

Would you choose [Brand Name]'s products over competitors because of their commitment to sustainability?

Yes

11.

Are you willing to pay more to support [Brand Name]'s sustainability efforts?

Yes

12.

How much would you be willing to pay if you were willing to pay more?

Less than 5%

5%-10%

10%-15%

More than 15%

13.

what areas do you think [Brand Name] should strengthen or improve its sustainability measures?