Competitor Research Survey Template

Template Instructions

Competitor research survey template tries to uncover users' preferences for brands within your industry, focusing on understanding the reasons behind these preferences. By exploring what draws customers to your competitors, this free survey template provides invaluable insights into brand loyalty, product features, customer service quality, and overall satisfaction levels. Armed with this knowledge, your business can pinpoint areas for improvement, innovate to meet customer expectations, and enhance your value proposition. Click "Use This Template" to get started.


Competitor Research Survey Template

7
Questions
Use This Template

Competitor Research Survey Template

Thank you for taking the time to participate in our competitor research survey. We highly value your input and insights.

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1.
Which brands have you heard of? (Select all that apply)
[Checkboxes]
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
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2.
What is your favorite brand?
This question is selected from the previous question, please answer in order.
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3.
What was your primary reason for choosing [q2]'s product/service over ours?
Quality
Price
Customer service
Brand reputation
Marketing/sales efforts
Other (please specify)
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4.

Please rate the following aspects of [q2] based on your personal experience.

PoorFairGoodVery goodExcellent
Quality of product/service
Value for the price
Ease of use
Customer service
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5.
How would you rate our product/service compared to [q2] ?
Significantly better
Slightly better
About the same
Slightly worse
Significantly worse
6.
Is there anything our competitors do better than us that you would like to see us improve upon?
7.
Do you have any additional comments or suggestions related to our competitors or our product/service?
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