Competitor Product Analysis Survey Template

11
Questions
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Competitor Product Analysis Survey Template

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Product Analysis
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1.
Which of the following products have you used in the past 6 months? (Select all that apply)
[Checkboxes]
Our Product
Competitor A's Product
Competitor B's Product
Competitor C's Product
Other (Please specify)
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2.
What factors influence your choice of product? (Select all that apply)
[Checkboxes]
Price
Quality
Brand reputation
Features
Customer service
Recommendations from friends/family
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3.
How do you rate our product compared to our competitors on the following aspects?
Much worseSomewhat worseAbout the sameSomewhat betterMuch better
Quality
Features
Customer Service
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4.
How do you rate our product’s price compared to our competitors?
Much cheaper
Somewhat cheaper
About the same
Somewhat more expensive
Much more expensive
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6.
What features do competitor products have that you wish our product had?
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7.
How do you generally find out about updates or new products from us and our competitors? (Select all that apply)
[Checkboxes]
Email newsletters
Social media
Company websites
Word of mouth
Other (Please specify)
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