Market Research
Market research is the process of comprehensively understanding the market and consumer needs
through precise analysis of feedback using multiple professional models.
through precise analysis of feedback using multiple professional models.
Professional Data Analysis Models
MaxDiff Model
MaxDiff is a market research technique that uses respondent choices to evaluate the relative importance of different product or service attributes and rank market preferences for each attribute.
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Create MaxDiff
Conjoint Analysis Model
Conjoint Analysis determines the importance of product attributes by asking respondents to evaluate different combinations of attributes and ranks market preferences for multi-attribute products.
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Create Conjoint Analysis
KANO Model
The Kano Model is used to evaluate product features, prioritize investments, and enhance customer experience.
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Create KANO
PSM Model
The Price Breakpoint Model is a pricing strategy that divides products into different price ranges to maximize profits and meet consumer demand.
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Create PSM
Product Concept Testing
Product Concept Testing is a critical step in the product development process, used to gauge consumer response to a product idea before it is introduced to the market.
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Create Product Concept Testing
Product Comparison Testing
Product Comparison Testing helps businesses evaluate their products' strengths and weaknesses against competitors, enabling informed decision-making for improvements and marketing strategies.
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Create Product Comparison Testing
Data Statistics and Analysis
Data Report
The system provides default reports and supports various data analysis methods, such as cross-analysis, comparative analysis, and categorical statistics.
Data Dashboard
Make your reports more appealing with a high-tech, visually stunning, and aesthetically pleasing data dashboard mode.
Raw Data
Download the raw detailed data for retention purposes.
Completion Rate Analysis
By examining the response status of each distribution channel, you can gain a comprehensive understanding of your customer profile.
