Rank Order Question

Rank order question asks respondents to rank a list of options in order of preference or importance. This question type is useful when you want to understand the relative importance or preference of different options. View a Rank Order example.

Rank Order Question Instruction

Creating a Rank Order Question

Here are the steps to create a Rank Order question in a survey:

1. Choose Rank Order to add the question to your survey.

Setting Up Rank Order Question

2. Enter the question you want to ask in the text box provided.

3. Add the options for the question. You can add as many options as you need. You can also add picture for options.

4. Set the choice range by specifying the Min and Max number of options respondents can choose.

Rank Order Survey Question Example

5. (Optional) Adjust any additional settings for questions and options.

Making Questions Required

Referring to Previous Answer

Randomizing Options

Allowing Comments for an Option

Pipe Answer

Display Logic 

Skip Logic

Display Option Logic

6. Click Finish

Analyzing the Data 


Rank Order questions allow respondents to rank a set of options according to their preferences. The results of a Rank Order question can be displayed in a variety of chart types, including column, bar, line, and radar charts, which show the numbers or percentages of rankings for each option.

Advanced Survey Option Settings

In addition to the chart results, a table is also available that displays the composite score, selected times and percentage for each rank, and the selected responses. The Composite score is calculated by assigning weights to each rank, with higher weights assigned to higher ranks. For example, if there are 5 options for a Rank Order question, the weights might be assigned as follows:

Rank 1: weight of 5

Rank 2: weight of 4

Rank 3: weight of 3

Rank 4: weight of 2

Rank 5: weight of 1

This is calculated in the following way:

(Weight of each rank x Number of responses for each rank position) / Total number of responses

For example, the composite score for “Pop” option is 3.83, it is calculated:

(5 x 3 + 3 x 2 + 2 x 1) / 6 = 3.83

Custom Survey Logic Application

Detailed View

In the Detailed View of a Rank Order question, you can see the details of each rank. This view provides a more granular breakdown of the responses for each rank.

Implementing Skip Logic in Surveys

Multiple chart types are available in the Detailed View, including column, pie, doughnut, bar, and line charts. A table is also available that shows the number and percentage of responses for each rank.