Research Question Types
MaxDiff Analysis Question
MaxDiff (Maximum Difference Scaling) is a powerful survey technique that is widely used to measure consumer preferences and priorities. It presents participants with a series of choices and asks them to indicate their most preferred and least preferred options.
Conjoint Analysis Question
Conjoint analysis is a statistical technique used to measure consumer preferences for different products or services. This method breaks attributes down, such as price, brand, or quality.
Kano Model Question
Kano Model is a framework used in product development. It designs to help businesses understand and prioritize product features based on customer needs and preferences.
Van Westendorp PSM Question
Van Westendorp PSM (Price Sensitivity Meter) Model is a research method that helps businesses determine how price sensitive their customers are. It involves asking customers several questions about their willingness to purchase a product or service at different price points.
